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UniqueAir
"Claire Scaramanga approached
the awesome task of bringing marketing
sanity and technology to bear on
UniqueAir's management team, often
in a hostile environment, as the
need to protect, nurture, retain
and sell to the subscriber base
was overshadowed by the blind drive
to acquire new subscribers. The
resulting marketing strategy delivered
increased profitability from sales
to the subscriber base."
Ron Wood, Head of Sales, UniqueAir
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