From the category archives:

Case Studies

Using one-to-one marketing to grow sales

BT asked Scaramanga to …
… Raise awareness of the mobile voice and data portfolio among the 6,000 members of BT’s sales force managing BT’s business customer base, from SME through to multi-nationals to grow revenue and take advantage of the general trend for mobile usage replacing fixed line.

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Motivating indirect sales channels

Nortel asked Scaramanga to …
… Raise awareness of its full product and service portfolio within the BT sales channel (its primary route to the UK business market) and end business customers.
Despite having a strong Internet and data portfolio, Nortel Networks was still primarily known for its voice products, particularly within the sales channels.

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Finding a common focus and communication strategy

DEFRA asked Scaramanga to …
… Create an overarching communications strategy for Sustainable Development and address the lack of clarity of message and coordination that were hindering this key Government initiative.

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Setting up new international routes to market

Ericsson asked Scaramanga to …
… Develop a global channel management system and communications/development platform for the new reseller network that Ericsson Enterprise had determined to build after a strategy review, where the decision was made to move from a direct sales force to indirect sales channels.

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Next Entries →

“If your company requires a marketing strategy and an excellent communicator to make things happen just as planned, I would wholeheartedly recommend Claire to you. I have worked with Claire now on a few projects, but recently I have been assisting her strategic marketing plans for YourDay UK Ltd. I am always impressed with her level of commitment and project management skills , and with this recent project, our mutual client has said as much - It's great to work with good people.”
Grenville Hamlyn, Grapic Designer & Director Associate Design