From the category archives:

Case Studies

Creating a marketing and brand strategy for launch

Business Europe asked Scaramanga to … … Develop a complete marketing strategy and brand and launch the service in French, German and English in each country. This was a new concept with no previous ground rules targeting the hard to reach SME customer.

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Using one-to-one marketing to grow sales

BT asked Scaramanga to … … Raise awareness of the mobile voice and data portfolio among the 6,000 members of BT’s sales force managing BT’s business customer base, from SME through to multi-nationals to grow revenue and take advantage of the general trend for mobile usage replacing fixed line.

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Motivating indirect sales channels

Nortel asked Scaramanga to … … Raise awareness of its full product and service portfolio within the BT sales channel (its primary route to the UK business market) and end business customers. Despite having a strong Internet and data portfolio, Nortel Networks was still primarily known for its voice products, particularly within the sales channels.

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Finding a common focus and communication strategy

DEFRA asked Scaramanga to … … Create an overarching communications strategy for Sustainable Development and address the lack of clarity of message and coordination that were hindering this key Government initiative.

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Setting up new international routes to market

Ericsson asked Scaramanga to … … Develop a global channel management system and communications/development platform for the new reseller network that Ericsson Enterprise had determined to build after a strategy review, where the decision was made to move from a direct sales force to indirect sales channels.

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Next Entries →

“Scaramanga Marketing has provided a complete marketing service for YourDay, from developing our brand and marketing strategy, through to implementing it across a whole range of media to get us a great level of awareness among the Alton Towers Resort visitors. Claire is wonderful to work with and is a valued member of the team. I wholeheartedly recommend her.”
Al Page, President & CEO YourDay, Inc