From the category archives:

Case Studies

Human Smoothie

Asked Scaramanga to … … Develop the brand and launch marketing plan and then manage the implementation of all marketing activity for Human Smoothie. Human Smoothie is an eBook accompanied by the “Live & Fruity” sketch show/workshop. Human Smoothie has been written and developed by Caroline Hinkes, managing director of Training Solutions. Caroline’s work is [...]

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Marketing for acquisitions and mergers

Paymentshield asked Scaramanga to … … Develop a coordinated communications programme to raise their profile amongst their primary IFA and mortgage broker routes to market for their insurance and mortgage products. Paymentshield’s long term aim was to grow the business to a size where it would be an attractive acquisition prospect. Paymentshield’s portfolio had grown [...]

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Consumer marketing riding high

YourDay at Alton Towers asked Scaramanga to … … Develop the brand and launch marketing plan and then manage the implementation of all marketing activity for YourDay, which operates as a virtual team and had no marketing resource. YourDay is a personalised DVD souvenir that combines personal footage of guests in the park and on [...]

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Creating a new brand and market positioning

Fujitsu Services asked Scaramanga to … … Create new brand identity and market positioning. Fujitsu Services had decided to sell a division of the company that no longer fitted with the company’s core Systems Integrator services. The division needed to develop its own market positioning, brand values and company culture – quite separate from its [...]

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Getting the marketing strategy on the right track with a workshop

StepForward asked Scaramanga to … … Develop and implement a marketing strategy to take advantage of changes to purchasing behaviour and proactively prepare for a more competitive environment. StepForward provides services to help people needing support in their own homes. 

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Staying successful in an ever changing market

T-Mobile UK asked Scaramanga to … … Create their sales strategy, with particular attention to the channel and distribution strategy and create a new organisation structure to deliver this strategy in the face of increasing pressure to reduce costs and improve earnings across the industry.

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“The meeting went well last week, despite a difficult subject area, and pleased to report that Claire made an excellent contribution. She played the role of facilitator to the group and gave good structure to the meeting as we walked through the process under her guidance.”
Steve Haydon, Chief Executive Officer, Bairds Malt