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The power of networking – part 1

As a service business, I find that most new business for Scaramanga Marketing comes from word of mouth recommendations. Perhaps because being a marketing consultant is a little less obvious than being an accountant or graphic designer, clients need to understand how we can help them and the business benefits we bring before they realise [...]

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What’s a personal brand? Do I need one?

Personal branding is a term I use at Scaramanga Marketing to describe the effect you have on others and the impact you create, just as a product or company brand is designed to espouse specific values and create a desired emotional response in the consumer.   With a company or product brand it is relatively [...]

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Setting personal brand goals

At Scaramanga Marketing I work with many people, both senior executives in large organisations and small business owners, to help them develop their personal brand and then promote themselves more effectively to achieve their goals.   Probably the most important aspect of this process is setting goals. If you don’t know what you want to [...]

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Ten Basic Branding Blunders

A great brand can be one of a company’s strongest and most enduring assets. So why do so many companies get it wrong? These are the most common branding blunders I come across in my work at Scaramanga Marketing: The brand is the logo – isn’t it? No – the logo is an important visual [...]

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Can advertising work for service businesses?

  At Scaramanga Marketing I often get asked by clients whether advertising will work for them. Advertising is probably the oldest of the marketing communications disciplines around. However, it has been in decline over the last decade as the range of media available to customers has proliferated, largely due to the internet and satellite/cable TV. No [...]

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“Claire is a real pleasure to work with. She brings a professional approach to the training she does and delivers great value to clients. With her marketing background and good understanding of business issues, she develops and delivers great training courses. She's a true professional and very focused on giving the best to those she works with.”
Benjamin Ball, Managing Director Bladonmore Training