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Setting personal brand goals

At Scaramanga Marketing I work with many people, both senior executives in large organisations and small business owners, to help them develop their personal brand and then promote themselves more effectively to achieve their goals.
 
Probably the most important aspect of this process is setting goals. If you don’t know what you want to achieve, then [...]

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Ten Basic Branding Blunders

A great brand can be one of a company’s strongest and most enduring assets. So why do so many companies get it wrong?
These are the most common branding blunders I come across in my work at Scaramanga Marketing:
The brand is the logo – isn’t it?
No – the logo is an important visual element, but the [...]

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Can advertising work for service businesses?

 
At Scaramanga Marketing I often get asked by clients whether advertising will work for them.

Advertising is probably the oldest of the marketing communications disciplines around. However, it has been in decline over the last decade as the range of media available to customers has proliferated, largely due to the internet and satellite/cable TV. No longer can [...]

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Why do marketing initiatives fail?

You’ve spent weeks crafting your launch campaign for your new product, it’s gone live and you wait for the orders to pour in. Only they don’t. And what’s worse, you don’t know why.

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“The team at Scaramanga thought way beyond our brief to add huge value that enabled us to grow our business. We rate them highly and plan to work with Scaramanga again.”
Paulo Fidanza, CEO and Ian Heritage, Business Development Director Vanguard plc