From the category archives:

Blog

Make the most of your website

At Scaramanga we do not design or build websites. Sometimes, though, we help our clients spec what they need. Here are some pointers to get you on the right direction to making your site work hard for you today and making sure it is still valid for tomorrow’s business. Think long term  Where are you [...]

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Announcing the engagement of Print and Web

Up till now, the only option there really has been to get people from printed communication onto your website has been by printing a web address and hoping they can be bothered to get to a computer or go onto their mobile web browser.But Scaramanga is deligthed to announce that print and web are officially [...]

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Gain competitive advantage from this recession

At a recent Venture Catalyst networking event, where Scaramanga Marketing is a member, Marc Kernick gave a most interesting and thought provoking talk. Marc is a consultant at Shirlaws, a business coaching firm that helps companies grow. Their founder has a strong background in financial markets and they have analysed markets over time, looking in [...]

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Marketing professional services

At Scaramanga, I often get asked whether marketing a professional services firm is any different to other markets. There are many aspects that are common and fundamental, whatever product or service you are promoting: Know your target market Understand what they want and need, how they decide who to work with Have clear and meaningful [...]

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Unveiling the essence

When tasked to look at determining what my core essence is, i.e. the “why” I do what I do as the owner of Scaramanga, as part of the Ecademy social media workshop I’m in right now, I had to look at the best and worst days of my life.Complicated? Not in the least. Difficult? Oh [...]

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Marketing your way to a new job

It’s the new year – time for resolutions and, for many, the hunt for a new job. But in the current market, there are many more job seekers than jobs. So, is there anything you can do to improve your chances of being the successful candidate?

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“If your company requires a marketing strategy and an excellent communicator to make things happen just as planned, I would wholeheartedly recommend Claire to you. I have worked with Claire now on a few projects, but recently I have been assisting her strategic marketing plans for YourDay UK Ltd. I am always impressed with her level of commitment and project management skills , and with this recent project, our mutual client has said as much - It's great to work with good people.”
Grenville Hamlyn, Grapic Designer & Director Associate Design