From the category archives:

Blog

Marketing your way to a new job

It’s the new year – time for resolutions and, for many, the hunt for a new job. But in the current market, there are many more job seekers than jobs. So, is there anything you can do to improve your chances of being the successful candidate?

Read the full article →

The power of networking – part 1

As a service business, I find that most new business for Scaramanga Marketing comes from word of mouth recommendations. Perhaps because being a marketing consultant is a little less obvious than being an accountant or graphic designer, clients need to understand how we can help them and the business benefits we bring before they realise [...]

Read the full article →

What’s a personal brand? Do I need one?

Personal branding is a term I use at Scaramanga Marketing to describe the effect you have on others and the impact you create, just as a product or company brand is designed to espouse specific values and create a desired emotional response in the consumer.
 
With a company or product brand it is relatively easy because [...]

Read the full article →

Setting personal brand goals

At Scaramanga Marketing I work with many people, both senior executives in large organisations and small business owners, to help them develop their personal brand and then promote themselves more effectively to achieve their goals.
 
Probably the most important aspect of this process is setting goals. If you don’t know what you want to achieve, then [...]

Read the full article →

Ten Basic Branding Blunders

A great brand can be one of a company’s strongest and most enduring assets. So why do so many companies get it wrong?
These are the most common branding blunders I come across in my work at Scaramanga Marketing:
The brand is the logo – isn’t it?
No – the logo is an important visual element, but the [...]

Read the full article →

← Previous Entries

“Claire is a great professional, always a pleasure to work with and always keen to deliver an excellent product for the client. She has a friendly, unintimidating approach and has no 'sacred cows' - ongoing improvement is the name of the game!”
Sandra Davis, Presentation & Management Skills Trainer