At a recent Venture Catalyst networking event, where Scaramanga Marketing is a member, Marc Kernick gave a most interesting and thought provoking talk. Marc is a consultant at Shirlaws, a business coaching firm that helps companies grow. Their founder has a strong background in financial markets and they have analysed markets over time, looking in [...]
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At Scaramanga, I often get asked whether marketing a professional services firm is any different to other markets.
There are many aspects that are common and fundamental, whatever product or service you are promoting:
Know your target market
Understand what they want and need, how they decide who to work with
Have clear and meaningful messages
And, perhaps most importantly, [...]
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