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Gain competitive advantage from this recession

At a recent Venture Catalyst networking event, where Scaramanga Marketing is a member, Marc Kernick gave a most interesting and thought provoking talk. Marc is a consultant at Shirlaws, a business coaching firm that helps companies grow. Their founder has a strong background in financial markets and they have analysed markets over time, looking in [...]

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Marketing professional services

At Scaramanga, I often get asked whether marketing a professional services firm is any different to other markets.
There are many aspects that are common and fundamental, whatever product or service you are promoting:

Know your target market
Understand what they want and need, how they decide who to work with
Have clear and meaningful messages
And, perhaps most importantly, [...]

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Unveiling the essence

When tasked to look at determining what my core essence is, i.e. the “why” I do what I do as the owner of Scaramanga, as part of the Ecademy social media workshop I’m in right now, I had to look at the best and worst days of my life.Complicated? Not in the least. Difficult? Oh [...]

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Marketing your way to a new job

It’s the new year – time for resolutions and, for many, the hunt for a new job. But in the current market, there are many more job seekers than jobs. So, is there anything you can do to improve your chances of being the successful candidate?

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The power of networking – part 1

As a service business, I find that most new business for Scaramanga Marketing comes from word of mouth recommendations. Perhaps because being a marketing consultant is a little less obvious than being an accountant or graphic designer, clients need to understand how we can help them and the business benefits we bring before they realise [...]

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What’s a personal brand? Do I need one?

Personal branding is a term I use at Scaramanga Marketing to describe the effect you have on others and the impact you create, just as a product or company brand is designed to espouse specific values and create a desired emotional response in the consumer.
 
With a company or product brand it is relatively easy because [...]

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“Claire is a real pleasure to work with. She brings a professional approach to the training she does and delivers great value to clients. With her marketing background and good understanding of business issues, she develops and delivers great training courses. She's a true professional and very focused on giving the best to those she works with.”
Benjamin Ball, Managing Director Bladonmore Training